Carrier-Grade Telecom Software.
Built from Scratch.
When standard SMS carriers blocked our cannabis client, we did not find another platform. We built the entire telecom stack ourselves: direct carrier agreements, number provisioning, delivery routing, and compliance scaffolding. StickySignal runs on this stack today, sending campaigns to tens of thousands of opted-in dispensary customers without platform risk.
When the Platform Says No
If you operate in cannabis, healthcare, finance, crypto, or political advocacy, you know this scene: sign up for Twilio, submit your use case, get rejected. Or get approved, build your SMS program, then get suspended mid-campaign. Standard CPaaS platforms enforce Acceptable Use Policies they cannot override because their upstream carrier agreements prohibit your industry. Most agencies shrug and point you to the next CPaaS. The answer is not a different vendor.
Platform Rejection
Twilio, MessageBird, Vonage, and Bandwidth enforce Acceptable Use Policies that categorically prohibit cannabis, certain healthcare content, political messaging, and financial solicitations. These restrictions are written into platform terms because the underlying carrier agreements require them. This is not a policy any CPaaS can easily change.
Mid-Campaign Suspension
Many businesses secure initial approval and invest months building SMS operations, only to have the account suspended after a content review or policy update. Customer opt-in lists, automation workflows, and campaign history sit locked inside a platform you no longer control. Recovery takes months and is sometimes not possible at all.
No Real Alternative Path
Most agencies redirect you to the next CPaaS in line. Same upstream carrier policies, same outcome. The real solution is a different architectural layer: direct carrier agreements that let you define your own compliance posture and routing logic, without a platform intermediary holding the power to terminate your account at any time.
IPS built the layer these businesses need. Not a workaround or a grey-market arrangement. A properly structured carrier-grade stack with direct relationships, documented compliance procedures, and a provisioning system that has been running in production since 2024. StickySignal sends campaigns on infrastructure we own and control entirely. If a carrier policy changes, we negotiate directly. There is no platform intermediary to suspend us.
What We Built
The telecom stack powering StickySignal is a full-service SMS platform, not a wrapper around another API. Every component below is owned outright.
Number Provisioning & Management
Automated provisioning of dedicated long-code and toll-free numbers from carrier inventory. Numbers are assigned to tenants, tracked for reputation, and rotated on schedule. Full audit trail of assignment history, usage, and compliance status maintained in Supabase with row-level security isolating each tenant.
Carrier Routing & Failover
Messages route across multiple carrier paths with automatic failover logic. If a carrier path degrades or hits a rate limit, traffic shifts without manual intervention. Routing rules are configurable per tenant, per message type, and per recipient carrier, giving operators precise control over delivery strategy.
Message Delivery Optimization
Send-time optimization, throughput throttling, and queue management maximize deliverability while respecting carrier rate limits. Message segmentation handles long-form content cleanly so character-count errors never reach customers. Quiet-hour enforcement is automatic based on recipient timezone.
Compliance Scaffolding
Full opt-in and opt-out enforcement at the platform level. STOP, HELP, and UNSUBSCRIBE handling is automatic and timestamped before the client application ever sees the event. Double opt-in flows, TCPA-defensible audit trails, and consent records are built into the stack, not bolted on by individual clients.
Delivery Analytics Dashboard
Real-time delivery rate, bounce rate, opt-out rate, and carrier-level breakdown visible in the operator dashboard. Historical trend data for every campaign, number pool, and carrier path is queryable. All data lives in your Supabase instance, not locked inside a vendor analytics product you would lose access to if you left.
Multi-Tenant Architecture
One carrier stack serves multiple clients with complete data isolation. Each tenant has dedicated number pools, separate compliance records, isolated campaign history, and independent opt-out lists. Adding a new client is a provisioning operation measured in days, not a new engineering project.
Industries We Serve with Telecom
Every vertical below has been categorically rejected by major CPaaS platforms at some point. We built infrastructure that serves them properly, with the compliance documentation to back it up.
Cannabis Dispensaries
Live: StickySignalStickySignal is a live product running on our carrier stack today. Cannabis SMS marketing is categorically blocked by every major CPaaS because of upstream carrier policies. Our infrastructure handles state-compliant opt-in management, age-appropriate list segmentation, and campaign delivery across dispensary networks without platform risk. This is not theoretical capability. It is in production.
Healthcare
HIPAA-AwareAppointment reminders, prescription notifications, and patient outreach require careful PHI handling and BAA compliance. Our stack can be configured for HIPAA-aware messaging pipelines with encryption at rest, audit logging, and data retention controls that satisfy BAA requirements. We scope healthcare projects individually based on specific PHI exposure and jurisdiction.
Finance & FinTech
Compliance-GradeFinancial notifications, loan alerts, and trading communications require FINRA and TCPA-defensible delivery records. Our platform maintains immutable delivery logs with timestamps, carrier confirmations, and opt-in records structured to satisfy regulatory audit requirements. We can build financial SMS workflows that are blocked outright on standard platforms.
Political & Advocacy
Carrier-Approved RoutingPolitical messaging requires specific carrier disclosure and routing protocols under FCC regulations updated post-2023. Our stack routes campaigns through carrier-approved pathways with mandatory disclaimer enforcement, geographic targeting controls, and do-not-contact list management. Organizations with compliant opt-in programs can reach supporters reliably without the CPaaS policy lottery.
How the Platform is Built
Every component is owned outright. No dependency on a CPaaS that can terminate your account. No hidden reseller agreements three layers deep.
Direct Carrier Agreements
We hold direct relationships with carriers, not reseller agreements through a CPaaS. Compliance requirements, routing terms, and acceptable use are negotiated at the carrier level. When a CPaaS blocks your industry, it is because their contract with the carrier forces them to. Our relationship does not have that intermediary layer. This is the single most consequential architectural decision in regulated SMS, and most platforms never get there.
Custom Provisioning System
Number inventory, assignment logic, tenant isolation, reputation tracking, and refresh pipelines are built in-house. New numbers can be provisioned programmatically and assigned to client accounts without manual carrier interaction. The provisioning layer handles number aging, deliverability scoring, and rotation schedules for numbers that develop reputation problems over time.
Supabase PostgreSQL Backend
All message records, delivery events, opt-in and opt-out logs, carrier webhook callbacks, and compliance records live in Supabase PostgreSQL with row-level security isolating tenant data. Real-time subscriptions drive dashboard updates without polling. Edge Functions handle webhook ingestion from carrier delivery receipt systems, normalizing different carrier callback formats into a unified event schema.
Real-Time Delivery Tracking
Delivery receipts from carriers flow back through webhook endpoints into the database in real time. The operator dashboard surfaces live delivery rates, carrier-level breakdown, bounce classification by error type, and opt-out trend analysis. All analytics data is queryable and exportable. It lives in your database, not inside a vendor analytics product you would lose access to if you left the platform.
Common Questions
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Outside the Platform Rules?
Describe your industry, your use case, and the platform that turned you down. We will tell you exactly what we can build and whether the economics make sense for your situation.
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